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Lately google made some changes to their rank algorithm,   in the hope of offering it’s search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in another word, google thinks about 12% of it’s search results are really bad and need to manipulated. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.

Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, almost all of them are garbage, we call these sites link spamming sites. New google algorithm most likely will punish these link spammers,  any links on them will be affected too. 

Let’s check out a few examples. When I got into online marketing long time ago, I started with this keyword, Load Binders, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page,   the honeymoon lasted until google changed it’s mind. Here is another keyword, chain pullers, we promoted this keyword with articles and blog posts, not too many plain links have been built, you can imagine how this keyword ranks. So contextual link wins this time, what about future? It all boils down to content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, take a look at this blog, kids clothing , in the beginning I just post to it casually, lately I added nice stuff left and right, I guess you believe this site won’t be doing too well, in actuality my site is ranking high for some nice search phrases. As we can see, creating quality content and article marketing is what we have to do to get great result. Say you’re building your own bogging network, something like Transport Chains, then you will have a powerful weapon in your SEO arsenal.

Remember content is king, you just need to create content, get people to enjoy and share your stuff, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, be it your business or search rankings, now all we need to do is to give our love for creating and sharing great content and not to worry about the search results every day. Ezine is one of the best article directories out there, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, for instance, Ratchet Load Binders , nice writing, good content, published on popular site, this article is a good example of article marketing. 

By the way, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, link your blog to twitter, then make sure every new post will post a new tweet, it’s simple and elegant, if you don’t use this tool it’s just too bad.

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