Blog and Article Marketing for Building Informational Links
Google made big changes to the ways their search results rank, in the hope of furnishing it’s search users better results, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? a large percentage of SEO firms will do this, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too.
Examples will be great for explanation. In the very beginning, I didn’t know better, I started with this keyword, Ratchet Load Binders, it was old way of link building all the way, a lot of sites I used had too many links, and those sites had only links, no real content at all. In the beginning, the ranking of the keyword in question rise pretty fast, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Here is another keyword, chain pullers, most back links for this keyword are from articles and posts, with very few plain links, now we have really good ranking for this keyword. Now contextual links win the battle, then what? It all boils down to content, when you create unique and quality content, you will attract readers as well as search engines. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, sherri hill dresses , I build it as a hobby and kept adding good or mediocre content, and to my surprise, I have high ranks for some of competitive keywords. As we can see, quality blog marketing is much better than plain link building. Say you’re building your own bogging network, for instance Transport Chains, then you will have a powerful weapon in your SEO arsenal.
At the end of day all you need to do is to create quality content, get people to enjoy and share your stuff, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, now all we need to do is to share our love for creating and sharing nice content and not to worry about the search results all the time. One of the best articles directories is EzineArticle, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, here I am going to show you an article in article directory or on a blog, say this Ratchet Chain Binders, nice writing, good content, published on popular site, all these points make it perfect for SEO.
Last but not least, if you don’t take social media account, you’re lost. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s easy and really useful, no one should miss this tool out.